Thursday, April 20, 2006

Why Email Marketing?

by William Allen

Why should I use email marketing? Simple. You can achieve outstanding results with email marketing while only investing a small amount of time and even a smaller amount of money. It is one of the most powerful marketing tools available to businesses of all types and sizes.

5 Reasons to use email marketing:

1.It's cheap: Whose marketing budgets aren't tight these days? Email marketing is an affordable way to stretch that tight budget. Direct mail, for example, has high production costs - materials, postage etc. With email marketing the production cost is zero. It costs as little as fractions of a penny per email. That's 20 times more cost effective than direct mail marketing.

2.It's very effective: You don't have to passively wait for your existing customers and prospects to return to your Web site or storefront. Now you can pro-actively communicate with them by simply pushing the send button. It is a very effective way to increase sales, drive site or store traffic and develop loyalty.

3.It's almost instantaneous: Email marketing generates an immediate response. There is a clear call to action: "Click here..." or "to learn more about..." You don't have to wait months or even weeks for the results of any given campaign. Initial response from a campaign generally occurs withing 48 hours of the time the emails are sent.

4.It's very specific: Like direct mail (only easier) you can segment your lists using a variety of criteria or interest groups so that the individuals most likely to respond are the ones that receive the promotion.

5.It's almost too easy: For both small and medium businesses you can find Web-based email marketing products. Included in these products are professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. It handles all of the tech stuff so you are free to focus all of your time on the creative content of the message.

Bottom line - Email marketing is cheap, effective, quick, specific, and easy. It increases sales, drives traffic and builds loyalty with small amounts of time and even smaller amounts of money invested.

Now is the time to put email marketing to work for your business.

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