Friday, July 20, 2007

The 5 Mistakes Internet Marketers Make In Email Marketing

by: Rasheed Ali

Email marketing is great for internet marketing income. Realise what you are doing wrong in internet marketing!

1. First Name Basis

Using the first name in the subject box and in the e-mail is proven to generate more clicks in order for your subscribers to read the email. However, do not use too much of the first-name basis strategy in the subject box for every single email. It is a mistake Internet marketers do that tends to get over-used, making the subsciber uneasy.

2. Create a Powerful Headline

Most of the emails I used to subscribe to had headlines could make me sleep even before I could read them. Headlines must be powerful in order for the impact of curiosity to take place. Most Internet marketers focus more on the content of the email rather than the headline. Create a headline that attracts attention to the niche that you're in. If the headline said, "Jo Han, Maximize Your Sales Now!" This headline could intrigue entrepreneurs like me who want to expand their business and generate more profits.

3. A Content List

Most internet marketers do not feel the need to do this in email marketing. This is applicable only to short emails, but for long emails sch as a newsletter, it is more preferable to create a content list in your email. A content list is like a content page in a book, except in an email. Now creating content list in email marketing lets your subscribers know what you will be covering in your email. Create content lists that arouse the reader to further read the email for more effectiveness in promoting your product.

4. Your First Sentence

The first sentence in your email should leave your subscribers with an impact of curiosity to read on the rest of the email. Most Internet marketers just go straight into promoting the product without even invoking feelings into the subscriber. For example, there was first sentence in one of my emails that went like this: ‘My Mega Birthday Blowout is now LIVE'. Now, if I am a subscriber, I'll be wondering, "What the hell is he talking about?" That subscriber will have no choice but to read on the email copy to find out more. No one wants to be left out of something that someone wants to tell them about.

5. The Content

In email marketing, when you are promoting your product in an email, the mistake a lot of Internet marketers make is to describe and teach what was in the product. Although a lot of knowledge is good, teaching them is not. Why would you want to promote your product in your email when you already have a website promoting it? You have to write an email copy that can make the reader excited, curious and eager to know more. And just as they are burning up for your product, provide them with the link to your website. Implement certain copywriting techniques in it. Learn more content generation and email copy techniques by subscribing to other Internet marketers' emails.

These five mistakes in email marketing that most internet marketers make is something that you should watch out for. Learning from mistakes are good in this internet marketing journey. However, learning from mistakes that might cost you your sales is something not to be reckoned with.

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Sunday, July 08, 2007

Email Marketing - 2 Ways to Make Money With Email Marketing

By Sean Mize

Email Marketing is one of my favorite ways to make money online – in fact in a lot of ways, it is the only way I make money online. Sure, people buy things from my sales pages, but they get to my sales pages via my email marketing.

I use article marketing to drive qualified traffic to my web site, then I use squeeze pages to drive the traffic to my email marketing campaign. Next, I use my email marketing campaign to drive traffic to my sales pages – on a regular basis, day in and day out, I can drive traffic to my sales pages.

Do I want an extra 1000 visitors today? I simply mail an email or two. That’s it. With email marketing I can literally dial up my visitor count.

But to do that, you have to first build the email list. And that takes time to do – but you really have to do it (in email marketing we call that list building).

So what are the 2 ways to make money with email marketing?

1) Drive traffic to your sales pages.

2) Drive traffic to affiliate pages

You see, in making money with email marketing, the biggest thing is driving traffic. Sure, I have to have a great product, or I have to have an affiliation with a great affiliate company, but I have to drive traffic to my pages – and email marketing is the fuel that does that for me.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.

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