Friday, December 08, 2006

Email Marketing is Not Dead: Top 10 Reasons to Publish an Ezine

By Patsi Krakoff, Psy. D

Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive

Here are ten reasons to publish an ezine:

1. Gain name and fame; become widely known as an expert in your field to people you might not ever see or meet. You establish yourself as a thought leader and demonstrate your expertise in a way you could never do on a website or brochure.

2. Cultivate a relationship with your readers; establish trust and credibility. Your ezine is an opportunity to teach, to share interesting information, and to share your philosophy and real life experiences. Readers get to know you. Show them what you know, and also that you care. (There is that old adage that says 'people don't care how much you know, until they know how much you care!')

3. Create quality content for your website. When you post your ezines on your website, you increase the chance of search engines picking up your site because you have more pages and more content.

4. Stay in touch with past, present and potential clients. You never know when, where or why a person will contact you for services, so you need to stay in touch, and make it easy for them to contact you. Some say people need to hear from you 5-7 times before they are ready to hire or buy.

5. Give people up-to-date information on programs, services and products you have created that can help them. How else will they know what you have to offer?

6. Create alliances and affiliations with other ezine publishers, programs and service providers that interest your readers. They will love you when you offer solutions from other sources that you don't provide yourself. You become a go-to resource for many of their needs. You can also earn passive income through affiliate programs.

7. Reinforce your branding. Your services may be great, but every business needs a look, a logo, colors, a name, a tag-line quote-things that sum up in one glance the essence or feel of who you are and what your business stands for. Your ezine is one more opportunity to put forth your brand.

8. Expand and grow your database: Ezines can be forwarded to a reader's friends and associates. Your list of subscribers can grow with people you might never come in contact with. You can reach a global audience instead of your local area.

9. Create a two-way dialogue with your readers: Ask your readers questions, survey them about topics, ask for their opinions and feedback. Your ezine can help you keep your finger on the pulse of your ideal clients; you can use their feedback to create more ezine content, or other products such as telecourses and e-books. And this in itself sustains the idea that you are really interested in them and in providing the kinds of services that are important to them: you care.

10. Bottom-line: sales. You turn prospects into clients. Your ezine can be a magnet to your website, to your products, to your services. People are more likely to buy from you when they feel they know you. Ezines are particularly effective for selling services where there may be a long sales cycle and where the relationship is important.

For more leading edge ezine tips go to . You can also subscribe to Newsletter Nuggets at Get Patsi's Secrets of Successful Ezines 7-Step Mini-Course to learn what you need to know to publish a successful ezine. Patsi Krakoff, Psy. D. is a writer and Internet Marketing expert with over 7 years experience marketing online and founder of Customized Newsletter Services.

Article Source:,_Psy._D

Monday, October 09, 2006

The 5 Cardinal Sins of Email Marketing

by: Robert Burko

One of the most frequent questions my customers ask me is "What should I do to make sure my email marketing campaign is a success?" My answer is always different, depending on the client's industry, campaign goal, and many other factors. But in today's e-marketing landscape, there are a few pointers that stand true for any client, a few things that can really make or break an email campaign.

You could overlook these, and you'll still have an email campaign. But if you're stuck wondering why your email messages are yielding little to no response, you may want to take a closer look and consider if you're commiting any of these 5 email marketing sins:

1. When new subscribers sign up, I should treat them just like my old subscribers.

One of the most overlooked aspects of email marketing is the welcome message, or the message your subscribers receive as soon as they sign up for your email list. The welcome message is your first opportunity to connect one-on-one with your subscribers. Think of it as your first impression, since this is the very first of, hopefully, many email messages you'll be sending them. Of course, you want to make a good first impression: be courteous, friendly and very mindful of your audience. Make sure to remind them of the benefits of signing up, include links to your website and tell your readers how to get a hold of you if they need. It's also important to ensure the welcome message arrives shortly (if not immediately) after the recipient signs up. So your best bet here is to choose an email service provider that sends automatic welcome messages to your subscribers on your behalf. Some of the top email programs will allow you to fully customize your welcome message, so it reads, looks and feels just like your company.

2. All my subscribers are the same, so I should just send the same messages to all of them.

Well.. actually, no, and no. It's not rocket science: subscribers are individuals, just like you and I. They have different preferences, different habits, different personalities. Addressing your subscribers by their names is a good start (and an easy thing to do, since most reputable email service providers automatically insert your subscribers' names into the greeting field). But, in most cases, this personal greeting is just not enough. Say you own a clothing store, and you sell men's, women's and children's clothing. John Smith is a customer, and he loves your menswear collections. But he's busy, and he has no women or kids to shop for. So why would he waste his precious time browsing through your specials on blouses and bibs? It's been proven: In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. Choose an email service provider that allows you to set up interest groups, and then allows your subscribers to choose which groups they want to belong to. Back to the clothing store, you would produce 3 separate emails (men's, women's, children's) and only send them out to the subscribers who want to read them, creating higlhy-targeted, personalized and effective email campaigns.

3. When a reader clicks on a link from my email, it doesn't matter if they end up on a page that looks nothing like the actual email.

Um, actually, it does matter. First-off, you want to provide a consistent image of your brand. That's just Branding 101. You wouldn't create business cards that look one way, letterhead that looks another way, and a store sign that looks completely different. So why would your email marketing campaign look nothing like your website? Chances are you already have a website, so all you really need to do is customize your email campaign to have the same look and feel. Many email service providers will be able to create you a custom template that matches the exact look and feel of your website. However, beware of the price. While some email service providers charge at least a few hundred for this, others offer free custom templates as part of their services.

4. My email recipients may enjoy my messages, but they don't really want to share them with their friends.

Here's the good news: According to a January 2006 report by Sharpe Partners, 89% of US adult Internet users share email content with their friends, family and associates. And 75% of them forward emails to up to six other recipients. It's called viral marketing, and it basically translates to word-of-mouth through email (as long as you provide good content, an essential aspect of any email maketing campaign). Some email service providers have taken this insight into consideration, so they have integrated the all-important "Forward to a Friend" feature in every email you send. A few email providers will even go a step further, and allow you to track which subscribers are forwarding your messages, so you can get a true glimpse at your "brand ambassadors" (and maybe offer them some extra perks).

5. After I send out my email campaign, there's nothing left for me to do.

If you look at it that way, you're really missing half the process, and jeopardizing the success of your future campaigns. Here's why: any reputable email marketing program will include campaign tracking and reporting. These allow you to view how many of your messages were opened, which bounced back, which links were clicked on, and, with some email providers, exaclty which recipients clicked on each link. This data not only converts email marketing into an incredible lead generation tool, but it also allows you to learn more about your subscribers. So if you operate a travel agency, and you see nobody clicked on the Mexico vacation link, but 200 readers clicked on the New York vacation link, you'll know next time to place a greater focus on New York vacations. You could even send a follow up campaign to those 200 readers with a special offer for a New York vacation upgrade. That's lead generation and a highly-targeted upsell in one shot. Are you taking advantage of these?

About The Author

Robert Burko is president and founder of, an Internet portal and suite of Fortune 500 services for small businesses. Elite Email Marketing is a leading email service provider, and includes all the powerful features highlighted in this article.


Source :

Monday, October 02, 2006

Why Email Marketing Matters

By Ryan P. Allis

According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you’re not sending out at least monthly email newsletters to your subscriber base, you should be. The true cost comes from acquiring the prospects and clients, not the three or four hours needed to create a monthly newsletter.

Many organizations, once they have spent the thousands of dollars acquiring their clients, fail to market to their existing base. I’ve met quite a few marketing managers who would rather continue spending $200 a pop for new qualified prospects rather than $0.01 per person to build the relationship with their existing clients and recommend new products or encourage re-orders. I’ve found that sending relevant email communications to persons who have requested to receive them is the single most effective way of cultivating the type of relationship needed to turn your prospects into customers and your customers into lifetime product evangelizers.

As a reader of this article, chance has it that your organization is one that already sends out a newsletter, or at least is considering doing so soon. Once you began sending your own newsletter, however, it is important to follow two important rules that will increase your likelihood of achieving your marketing goals, whether they are to increase repeat orders, convert a higher ratio of prospects, or obtain top-of-mind brand awareness.

The first and most important rule is to only send relevant content to persons who have requested it. What does this mean? Well, let’s say you are a travel and adventure planning company. If someone has subscribed to your Kayaking Monthly Newsletter, don’t move them over to your European Vacations list and send them an article on Dining in Tuscany. In most cases, you will very quickly lose any prospect or reduce the lifetime value of your relationship with an existing client. If the person also subscribed to it, it would be okay to send him or her a monthly company newsletter that from time to time had information on other topics, but don’t mix newsletter bases just to increase mailing volumes.

It is important to note that just setting up an interest segment and adding it to your sign up form doesn’t require you to create a monthly newsletter on that topic, but once you get a few dozen to a couple hundred people interested in that area (depending the value of the product or service you are providing), it will likely pay to have quality content developed on that topic for distribution in interest specific newsletters. This can be easily done within the IntelliContact email marketing software by either creating a list specifically for persons interested in a topic or creating a segment of persons with a specific interest.

The second rule is to be consistent with your sending frequency. Depending on your type of business and your subscriber interest level, the right volume for you could be weekly, biweekly, or monthly. Once you find the frequency that is right for your organization (and this could vary newsletter to newsletter), stick with it. We see a lot of companies whose email strategy can only be defined as “ad hoc.” Rather than blasting out a promotion whenever sales are lagging, we recommend having an emailing schedule for each newsletter and sticking to it, whether it be every Saturday, every other Wednesday, or on the 15 th of each month. As an example our company newsletter, the Permission - Based Email marketing Monthly goes out on the 28 th of each month.

What type of results can you expect from regularly sending out regular email newsletters? Here are two examples from users of IntelliContact the email marketing software my company Broadwick provides. Biotage is a company based on Massachusetts that provides DNA sequencing instrumentation. They send out event notifications and company updates to 20,000 or so subscribers each month. David Shultis, Marketing Communications Manager of Biotage, notes, “We've seen open rates at around the 38-42% mark for our large mailings. There has also been a 'pass-along' quality of our emails, as we've noticed new names that were not originally on our mailing lists responding to offers.” Another IntelliContact user, Julie Ibrahim, Vice President of the Tiger Sports Shop says “The monthly newsletter keeps us and our inn at the forefront in the minds of our past and potential guests. Thus with the continuous news from us and our region, we are kept in mind, with no sales effort or pressure.” If your organization wants to see marketing results like these, it may be time to start or expand your usage of permission-based email marketing.

If you stick with sending relevant, high quality content-rich emails on a consistent basis to persons who have requested to receive your emails, you will increase your prospect to customer conversion rates and customer lifetime value at a fraction of the of the cost of traditional methods and take advantage of the best type of marketing possible—free marketing through authentic customer word-of-month.

Ryan Allis is a well known author who writes articles and CEO of Broadwick Corporation, providers of Email marketing software IntelliContact Pro.For additional information on Email marketing for more tips, ideas and solutions about email marketing please visit

Article Source:

Monday, September 25, 2006

The Ultimate Email Marketing Guide: 15 Tips To Fast Email Marketing Success! Part 1

By Jon Rognerud

A practical "how-to" list for email marketing success, from small to large business.

Email marketing is easy (--ponder--) if you know how to do it. Wow, you have heard that one before, I'm sure. Is that not always the case - with almost anything? So, why even say it?

Because - in this case it is really true.

However, so many small businesses make it more complex than it is; they don't fully understand or grasp the impact of list building, what tools, services and techniques are available, and don't recognize what a successful campaign and its results can and will mean for their businesses.

We believe that a) simplicity of application, b) knowledge - and c) immediate action are the first steps to success. And, everything done in an ethical way - you got permission based marketing. Full speed ahead!

1. Get the legalities out of the way.

Did you know that recent changes in the search engine algorithms now recognize a privacy policy page as an important metric in the total number of items that helps your ranking and visibility? In fact, Google has over 100 variables that make up the secret sauce of their algorithmic search engines. Only two engineers at Google know it. (Eric Schmidt, CEO of Google chose not to learn it himself).

So, you should write and always provide a link to your privacy page. Starter text can be obtained from links below - and always make sure to review with your legal counsel for a final review. You will then include a link to it from your outgoing email campaigns.

Here are some places to start:




2. Your site must capture user via first name (last name) & email address.

Burn this into your head - make it your site requirement - day one. There are too many online businesses that forget this simple rule. It's a must. If you are reading this article, then you probably already realize the importance of mailing lists. Your audience is looking for good (relevant!) materials to solve problems in their life and business. Capture these visitors, and continue to provide this information and free information, you can grow your business by 1000% or more almost overnight, in some cases in any future mailing. It's super-important to have - and build a quality mailing list.

On your 'landing page' (sometimes called a sales page, gateway page, squeeze page, splash page) you should try to include this capture form on the "top of the fold" of your webpage. (Think of this as single sheet of paper, folded in half. The visitors will read the top portion first, from left to right - almost in an F-shaped order).

Therefore, make sure you:

Place this input form in a strategic location, "above the fold"

Make this coding your first priority for implementation - don't make it the last - or never (which many companies do)

3. Example Signup forms.

Search the internet for example sign up forms. A great technique is to look for companies that have this in their URL. Try this in Google (type into search box): allinurl: "free newsletter" (it will search any site that has this contained in the TITLE of the page).

Some examples of successful forms: - using interesting "slanted" pop-under and image (a black/white banana)

Note that you should always apply "up selling" techniques: links to other complimentary tools, software, articles & e-books.

In other words, give something away for free.

This is the Stephen Covey "emotional bank-account" working at its best. Web surfers are getting smarter and not just links to privacy policies and terms of use are recognized, but easy to read pages that are brief and to the point, score high. (Ed note: An example can be seen on the right side at - the "free 5-day SEO email course").

4. Popups, popunders, popup blockers & search engines.

Traditional popups (yes, the annoying ones) are banned from search engines like Google.

Therefore, smart marketers have come up with other means. They are called "popunders". They use specialized JavaScript to display a pop-up box, but it's not tracked or recognized by popup-blockers or the search engines (Ed. Note: this could change, as the search engines change their smarts all the time).

As of writing, you should use a pop-up box, and capture first name, last name & email. Don't make it an intrusive one though (it needs to follow your style sheet guidelines, in other words). Another way to go is to use what's called 'house-banners' -- ads that display compelling graphics, text - and uses your own local advertising system (example: double-click).

Here's what to do to capture interested visitors:

Apply a page that "slides" onto your page, and have it appear after 5 seconds.

Display this email form capture on all pages.

Only show it once, and only repeat 2-3 days later (assuming they come back). Many of the email marketing systems include this feature for you.

Annoying, but it works. I went from 5% signups a day a 75% increase overnight - only a few weeks back.

Tip: Make a note that the popup is from your site- not a partner site. (sometimes popups are thought to be from sponsors, make a note to your visitor that it's from you).

5. Do you have a newsletter you are trying to promote? Up-sell is the answer!

If you are promoting a newsletter, outside of just getting visitors to sign up, there are 3rd parties vendors that can help you publish and sell your newsletter. Throughout all campaigns, you must make sure to provide useful, relevant and unique content.

Some options for you: - get signups on thank you pages of other subscription forms this is a great way to promote your wares

Partner with companies you find, and call them up. Search for 'newsletter publishers' in Google.

When you write articles (yes, you should) - make sure to make a note in the "About Author" that you publish or have newsletters available.

TIP/Warning: Beware of commercial co-regs -- they typically have poor quality names and offers.

Jon Rognerud is a recognized authority on the subject of SEO and Online Marketing, and has spent over 10 years developing websites and marketing solutions for companies like Overture, Yahoo and Expedia.

His website, Los Angeles Search Marketing at, provides a wealth of informative articles, resources and complimentary email courses on everything you will ever need to know about SEO and Search Marketing. He lives with his family in Southern California.

Article Source:

Saturday, September 23, 2006

Email Marketing at Its Easiest

By Sean Mize

Do you have a mailing list, but you just don’t know what to do to communicate with it? Do you have a web site, and you get some traffic, and you are making sales, and you just know you could make more, if only you were mailing your traffic regularly? Are you simply overwhelmed at the process of writing an email sequence to send to your list? If any of the above are true, you are not alone.

You see, many web businesses do not do the business they could simply because email marketing seems overwhelming.

So how to make it easy?

For each individual, the sticking point is something different. In the next few minutes, I am going to go through each of the sticking points, and give you advice to “unstick” them. If you are not stuck in one point, move on to the next.

1) You must have an auto responder service. An auto responder will mail your mailing list on a regular basis without any intervention from you (after you have written the emails, of course).

2) You must include an opt-in form on your website for people to add their name to your mailing list. Your auto responder company can provide this for you and then you can simply cut and paste the html code into your web site.

3) You must write an email sequence. This is probably one of the hardest things for the beginner to do. Just write like you are writing to a friend. To see an example of how this works, subscribe to a few newsletters or mailing lists online, and keep all the emails. Read them. Decide what you like, what you dislike. What types of emails did you most enjoy reading, and which did you want to delete? The key here is to learn from what others are doing successfully.

4) Use your auto responder’s tracking program to determine which of your emails are being opened (that helps you test your headlines), and to test which of your emails lead to additional clicks to your web site (that allows you to test the effectiveness of your writing).

Just remember that when you are just getting started, there is a long trial and error learning curve. Anytime you learn something, note it, or write it down so you don’t make the same mistake again.

Sean Mize is a successful offline and online entrepreneur and marketer, and is the author of “15 Steps to Internet Success“. To receive a free copy, simply follow this link: Search Engine Marketing

Are you interested in learning how to build a responsive mailing list? Click here: List Building

Article Source:

Thursday, September 14, 2006

The good and bad of email marketing

by Daya vincent

This is an exclusive service and one of our best Internet marketing tools! Proven successful! We can communicate via email and express our new ideas, techniques and strategies implementing on the website link. So it is give imperative that u must have a clear picture on what is going on in linking services and collecting databases fields and fresh information on day by day. To make people conscious about what you are and what your site can do, email marketing is considered as an unbeatable tool to promote business via email. Email marketing can be defined as an easy tool that helps business people increase their revenue by attracting more people to the site by sending email campaigns concerning the site.

Let us have a glance on email marketing, its role/use in business promotion.

* The email marketing is extremely cheap when compared to other forms of advertising and campaigning programs. It doesn't require printing, publishing, paper etc and cost incurred in such types of work can be avoided if we use email marketing as our campaigning tool. * It is an instant method of campaigning and we never have to wait for hours or days to reach messages to intended users. * It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in. * It is easy to track. An advertiser can track, un-subscribes, open rates, positive or negative responses, click-through, rise in sales. * Advertisers can reach substantial numbers of e-mail subscribers who have opted in to receive e-mail communications on subjects of interest to them. * It has been proven successful when well done

With above benefits it comes with some bad effects too. Spam, the main danger of email marketing sometimes creates hindrance in taking benefits as part of email marketing. Mainly email marketing is used by companies to interact with their customers whereas spam can be defined as a set of unsolicited mails that fills customer's inbox and make it out of use. It is frequently difficult to distinguish between legitimate email marketing and spams. At first spammers attempt to represent themselves as legitimate users rendering the real issue. To avoid these spammers a lot of spam filters are now introduced in the field that helps blocking only spams and not the legitimate emails.

Eventhough email marketing has the above specified risk, it can overcome easily by the introduction of spam filters and provide people the full benefits of email marketing.

Don't wait, no need to think more, use email marketing as your site promoting tool and become top in the business. To know more about emailmarketing and its services, follow this link and know and explore our email marketing services.We provide our clients tips and tricks for site promotion, how to increase site traffic and thus increasing site revenue.
About the Author

Daya Vincent is the content writer of a offshore software development and website design experts. Our focus is Web design, Web Programming, logo design, Internet Marketing , Flash Presentations ,ecommerce solutions and Search Engine Optimization.

source :

Friday, September 08, 2006

Email Marketing Is Still King Of The Internet

By Lewis Leake

I know! I know! Everybody and his dog has probably been telling you that email marketing is dead. Many people predicted that spam would be the death of email marketing. That blogs and RSS feeds would take over.

Well, if you've noticed, it just ain't so. It just hasn't happened. Sure Blogs and RSS feeds are important and should be a part of your internet marketing strategy but they just can't compete with email marketing when it comes to sales and marketing. Email marketing is still king of the internet.

Think about it, how do you get people to your blogs? I'm talking return visitors! You're probably getting your visitors to opt-in to your list so that you can send them an email reminder whenever you add something to your blog.

Email marketing through publishing an ezine and sending it to your opt-in list is extremely profitable, even if you have a small list. The nature of ezine publishing creates loyal readers and highly responsive buyers for your products and services.

Why is email marketing such a powerful marketing strategy:

- the majority of people check their email every day

- there is a significant savings in time and money

- millions of people subscribe to get information that they are interested in

- increases customer loyalty because of frequent contacts

- email builds your brand

If you have a responsive opt-in list then the potential for email marketing profits is enormous. Thousands of successful internet marketers can't be wrong when they say "The Money Is In The List."

Build your responsive, opt-in list. Send them useful and informative information in your newsletter. Find out what they want. Find that product or service. Offer it to your list. Then do it again and again.

Email Marketing is still King!

Lewis Leake is the webmaster of where you will find articles, product reviews and resources to help you develop successful email marketing strategies.

Article Source:

Sunday, September 03, 2006

Get Your SUBSCRIBERS to READ Your Emails - Using These 3 Email Marketing Tips

by: Ashley Keane

As home based business owners, when we do marketing by email we ask ourselves, “Why are many of my subscribers not reading my emails? Why are they not buying my products?”

There are many reasons why your subscribers don’t WANT to buy YOUR products. The 3 most common reasons are:

1) Every email they get from you is about products that helped you.

2) They feel you don’t really want to solve their problems because you don’t know anything about them- but their email address.

3) Your emails have a “one size fits all” message. Your emails make them feel like one in a crowd, not like a special subscriber.

It’s not too late to change those common mistakes! Commit to really care for your subscribers. You'll see them forwarding your emails and you'll get more free targeted traffic!

Even more, they’ll look forward to hearing from you. Hence, make them feel special using these 3 tips in your email marketing campaign.

----- Tip 1) Don’t send the same message to all your subscribers. Have your subscriber list divided into at least 3 sublists like by country, US state, date subscribed, and interests.

- Sublist 1: Country, US state of where they live

Have a great product you know will help your subscribers save time? Don’t tell all your subscribers about it at the same time. Think of ways to make your various subscribers feel special.

For instance, let’s say most of your customers live in Ohio. Make them feel special with an email that says something like:

I’m writing to you because you live in Ohio and your state is one of my top 3 states served. In other words, more subscribers have bought my product “5 tips ebook” than in most states in the country!

As my way of saying thank you, I’m offering you, (and only my Ohio subscribers) this related product at 40% off the purchase price! I’m only offering this special for 4 days. After 4 days, all my subscribers and website visitors will need to buy it at regular purchase price. I’m glad to serve you.

Read Detail...

Wednesday, August 23, 2006

EMail Marketing Tips for Small Businesses

By Jo Ann Joy

You must give the readers the ongoing opportunity to “opt out” or “unsubscribe” and stop receiving your emails. This requires you to have an auto-responder so that you can automatically "unsubscribe" anyone that requests it. If you convince people to accept your emails and give you their email addresses, you have to think of ways to hold their interest.

I receive emails every day from coaches, experts, and others who claim to have the secrets to one thing or another. After the first few emails, I noticed that they were long and redundant and stopped being interesting. They did not provide me with any benefit, and I “unsubscribed.” You need a short email that packs a punch by offering discounts or some other benefit that they can only obtain from you.

If you cannot offer a discount, then provide original, helpful information that will give them a reason to read your emails. Give them information or advice about their business that will be useful and convince them that they will benefit from a visit your website. Keep the information concise, and use numbers of bullet-points.

Your email must capture attention with its headline and entice the reader to open the email. In the email be sure you include multiple links to your website, and tell readers who you are and why they can rely on your information. For example, provide a very short bio with an informational email. However, spend very little time talking about yourself and your business. Email marketing concentrates on customer benefits.

Your email will be more attention-grabbing if you include photos and graphics. The links on your email should direct the reader to a landing page that describes your product or service. Directing the reader to a landing page is more effective than directing them to your home page. Be sure that your website contains a Privacy Policy that assures people that you will not sell or misuse any personal information.

Jo Ann Joy, Esq., MBA, CEO The future of your business starts here!

Discover the secrets to success and grow.

About the author:

Jo Ann Joy is the CEO and owner of Indigo Business Solutions, a legal and business consulting firm that is a “one stop shop” for small businesses. We provide legal and business services and all professional services for businesses, and they will not be "referred out" to other professionals.

Jo Ann has a law degree, an MBA, and an Economics degree. She is a strategic business attorney who works closely with businesses to improve their performance and their chance of success. Her background includes commercial, corporate, contracts, real estate, accounting, financial planning, mortgages, marketing, product development, banking, and business planning and strategies. She ran a successful business for 10 years and writes and gives presentations on many different legal, tax, and business subjects.

Please visit our website at for more information on business, legal, and tax topics and for free copies of articles.

Article Source:

Tuesday, August 22, 2006

Email Marketing For Success

By Paul-Marc Abrioux

Email marketing has become increasingly difficult as strict Spam laws and filters put a tight hold on many honest marketing efforts. Sending targeted emails does, however, still have the potential to reward the marketer with serious profits. While there is a small percentage of people who will buy or join impulsively, the greatest potential for success building lies in effective follow up marketing. The use of an autoresponder, a good advertisement-free autoresponder, is therefore essential to succeed with email marketing.

Research shows that a great number of people become interested in what they are being offered through email only after six or seven emails. To this result the goal of the email marketer is to maintain the prospect's interest through a series of emails, without the prospect losing interest or becoming annoyed with the sender, which usually results in the prospect unsubscribing from the autoresponder.

Effective marketers know that a good autoresponder series should stay in touch with a prospect for anywhere from 30 days upto one year. Timing is crucial when it comes to marketing. A prospect who has no interest one day might be in a better posistion to receive the same information one, two or three months down the road. An effective autoresponder campaign attempts to solve this issue or poor and good timing, by staying in touch and patiently waiting.

Paul-Marc A. enjoys a successful home based business and has helped countless others with their online marketing. To find the best home based business ideas and opportunities so you can work at home visit

Article Source:

Sunday, July 30, 2006

Effective Email Marketing

by: Kevin Dixon

Email marketing is getting tougher everyday. Due to the result of blatent SPAM techniques, email markting has been given a bad name. It has such a bad name that the US legistration has passed CAN/SPAM laws against it.

This is despite the fact that spyware and other forms of maliscous attacks on people's computers and personal identity is at an all time high.

At Lifeline Leads we are out to take back the ethical email marketer's reputation and profitablity.

Here are the key benefits to using our MLM leads:

1) We give you 1,000 Free Leads to test because we know that if you try them you will want to keep
using them.
2) They are 0-72 hours old. The fresher a lead the better.
3) AOL and Hotmail leads are removed. These have very low deliverability rates.
4) They are checked for deliverabilty. We put them through a full SMTP authentication process.
5) These people expressed interest in making money working from home.
6) These also contain phone numbers. However, I recommend that you pre-screen them first.

Also, once you become a member of Lifeline Leads you will learn details of how to be more effective in your email marketing campaign. Such as:

* How to find out if you are on a blacklist
* How to avoid getting on blacklists
* How to avoid the spam filters
* How to recruit experienced marketers Free
* How to use these leads with Voice Shot technology
* Learn the dirty little secret about the Lead Industry
* Purchase additional leads at wholesale
* Sample Text and HTML ads provided
* Autoresponder messages provided
* Download Free Bulk Email Software
* How to test your Ads and Subject lines
* And much, much more...

Our members receive these Benefits:

* Buy additional Real Time Autoresponder Leads at 1 Cent each.
* Buy additional Surveyed Leads at $0.50 each.
* Special Deals and Blowout / Clearance Prices from time-to-time.

How to Get Paid as a Member of Lifeline Leads

Promote Lifeline Leads along with your main business opportunity or MLM and you will earn residual commissions as your downline grows.

All you need is 4 and your membership fee is covered. At that point you will be receiving excellent quality leads for FREE every month.

Get your highly effective MLM Leads here

About The Author
Kevin Dixon is the founder of Lifeline Leads and beleives that anyone can make a living on the internet full time if you can see through the hype and learn what works from those you trust.

Source :

Sunday, June 25, 2006

Email Marketing: design tips to improve your open rates.

by Chris Price

Many email marketers frequently fail to realize that their subscriber's email application preview pane is the first opportunity their content has to attract the attention they require. And unfortunately those that don't allow for a snapshot preview in their content design fall victim to lower than expected open rates as their subscribers are less likely to open the message in full. Here are four simple steps you can to take to ensure your next email message preview pane design gets all the attention it should:

First, be aware that prior to Outlook 2003, the preview your subscriber sees runs horizontally along the foot of their screen. In Outlook 2003, this view is a vertical slice showing the left hand side of your content. As a tip take a blank sheet of paper and then reveal the top third of your next message and then the left third. Does what you see in both instances seem interesting enough to entice your subscribers to click on?

Second, by allowing for the thinnest of newsletter mastheads, you should cram into these viewable snippets as much content as you can. Plus, if this content tells your subscriber exactly what your message contains, then the chances of them opening it increase even further.

Third, don't have too many images cluttering the preview space. By default, my version of Outlook 2003 suppresses all images sent to me in HTML messages. All I see is a sea of red crosses, which tells me nothing about the message. (I tend to leave these messages until later, which CAN become NEVER! Your subscribers may well do the same.)

And finally the smart newsletter designers use images sparingly in this top part. Even better, they build their masthead using not images, but HTML text and colour to effectively get across their message. As a consumer, I'm far more tempted to break my train of thought and dig down deeper into that juicy piece of content I can see. Thus, by treating the preview pane of your newsletter as a quick-peek mini-summary for your subscribers, you are on the right track to grab a new client! It's simple really--the quicker your readers are intrigued by the very first lines of your email, the more they will read them.

Chris Price is the founder of Permission NZ Ltd - He has over 8 years experience in online marketing. You can learn more about this business by visiting the company web site or his blog at

source :

Tuesday, June 20, 2006

Open Source Email Marketing Software

by T.C. Watts

If you're anything like me, you're probably constantly looking for the best deal out there. Whether its shopping for a new car, home or just groceries, I'm always drawn to the freebies! I guess its the same with Email Marketing. Especially when you've first started and "getting your feet wet", you might not be prepared to spend too much on your tools yet.

Although there's some really great tools out there, like Aweber and Send Studio, I'm going to be talking about a few Open Source (read free) alternatives that you can start with. Now, these software are not for the faint-hearted or technologically challenged. Although most of them are quite simple to install, you still need to have some grasp of the technical jargon involved. You'll find that popular hosting panels like cPanel and Fantastico might have them pre-installed.

1. DadaMail - Dada Mail has been around for awhile. Its written in Perl and can be set to use a flat file or a database like MySQL or PostgreSQL. The installation can be a bit daunting, but worth the effort. Once installed you can use it to generate your subscription form and cut and paste that into your website easily. Read our Dada Mail review here.

2. PhpList - The description on their website reads: "PHPlist is a double opt-in newsletter manager. It is written in PHP and uses an SQL database for storing the information. PHPlist is software that runs on a server." The install is also quite simple but I found the interface less friendly than Dada Mail's. However it has some nice prebuilt features like Open and Click Tracking, plus a nice ability to pickup from the last email in case the sending fails midway.

3. Infinite Responder - Unlike the 2 above, this is an Sequential Autoresponder developed with PHP that allows you to time your messages. It has an opt-in feature plus allows for Unlimited Autoresponders. A nice piece of software with an active forum to ask for help when you need it.

That's an intro to some of the more popular Open Source Email Marketing tools you can use. I've left out Mailman and Majordomo as its far too complicated for this purpose. If there's more that you'd like to see added, please contact me. But tools aside, its how you use them creatively that matters, but use them you must! A website without a mailing list is leaving a lot of money on the table as you would not have any means of contacting your prospects!

What I also like about using tools like these is that the information is in MySQL and that's easy to integrate into other membership registration forms and systems. You can even program your order form to automatically capture buyer's email addresses into the same database but use these email marketing tools to contact them.

If you don't know where to start or find installing scripts like this daunting, then head on over to Scriptlance or Elance and you get someone to do it for you affordably. Or perhaps if you ask nicely, some tech support at your hosting company might do it for you.

That rounds up my quick tour of Open Source Email Marketing tools. Remember that free is not always bad as these tools are often developed with collaboration from many brilliant programmers, ensuring you stable and reliable software.
About the Author

T.C. Watts operates, a website filled with tips, articles, reviews and how-tos dedicated to Email Marketing Software.

source :

Saturday, May 20, 2006

The Top 5 Benefits of Email Marketing

by Adrian Mullan

As a small business owner, your success relies on maximising your sales while minimising your expenses. Email allows you to do both.

A good email marketing campaign can help you:

- Increase Your Sales Conversion - Generate Repeat Sales - Up-sell and Cross-sell Products and Services - Gain Valuable Feedback from your Visitors - Drive Web Users to Make Offline Purchases

1. Increase Your Sales Conversion

Regardless of how good your product or service is, in reality most visitors to your site won't convert into sales on their first visit.

In fact, research indicates that it takes the average shopper up to nine visits before they'll make a buying decision. In other words, every effective sales process requires an element of repetition.

Think about the times when you've picked up a new product at the supermarket after seeing it advertised on TV a dozen times. Or a time where you've visited a new local restaurant after driving past it every day on your way to work.

That's repetition in action, but unlike a 'bricks-and-mortar' retail store, there is no 'drive-by' traffic on the Internet. In many cases when someone clicks on the little 'exit' button in the top right hand corner of the screen... they're gone forever.

On top of that, there are numerous ways someone can get distracted while visiting your website. For example, let's say you run a website selling baby prams.

A mother is surfing through your site and finds a product she likes - but before she gets a chance to add the item to her shopping basket ....

- The phone rings - The baby starts crying - She accidentally closes off the web browser - She receives an email that requires attention - A delivery man rings the door bell

Regardless of the reason - if she leaves the site there's a 90% chance you've lost the sale... unless you've managed to capture her email address.

If you've got her email address, you get a second chance. You can email her with:

- Your monthly newsletter - Your free report on 'How to Choose the Perfect Pram' - Information about new models

The bottom line is, capturing an email address gives you a 'Plan B' and allows you to follow-up with someone after they've left your website.

Read deail..

Thursday, May 18, 2006

Write Email Marketing Messages That Capture Your Audience

by Chet Holcomb

The contents of the email marketing messages can keep your readers focused if they are written and presented well. Since readers like to scan through emails instead of reading them entirely, they understand more when less is explained. So the content should be convincing and well written without any grammatical or spelling mistakes to gain the trust of the potential shoppers.

Be consistent throughout your email message. In other words, mention only a couple key issues surrounding the site page you are leading people to click on. Don't cloud the email body with other sites, products and services. Keep the flow steady and tight, well focused.

Use good navigation on the website and test it BEFORE you send your email. Make sure you can click on the link. And make sure whatever you ask people to do there - be it sign up for an eZine, a report or purchase a new eBook or package - that this process can be done as directed.

6 Tips For Writing Emails For Your audience

1. Subjects given to the emails should impress & invite

2. Focus on keywords to get the attention of your readers.

3. Bulleted or numbered lists make the subject easier to understand.

4, Use plain layman language to present your ideas. Use less words, smaller words and words which that are simple to comprehend.

5. Avoid using puns or metaphors. They tend to leave the reader confused.

6. Try to grab your readers with the conclusion at the start, then sum up at the end.

By giving your readers a well prepared targeted Email message you are writing for them and then see how they will reward you in return.

source :

Tuesday, May 16, 2006

7 Steps for Improving Your Email Marketing

by: Michael Fleischner

The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response. When developing your next email campaign, consider the following guidelines.

1. Your list.

Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Have they shown an interest in products or services similar to your own? Make sure that you are using a house list (names you collected on your own) or have been purchases from a reputable broker.

2. Your subject line.

Getting a user to open your message is paramount any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups. Measure the response to each email and use the highest producing one as your control. In follow up emails, try to beat the response rate of your control email.

3. Your sender information.

What information appears on the sender line of your email? Will your prospects recognize it? Do they want to hear from you? Often times, emails are deleted without ever being opened due to an indiscernible sender name. Your sender name should be brief and easily understood.

read detail..

Friday, April 28, 2006

Successful Email Marketing

by: William R. Nabaza

No doubt email is still the best way to get a quick response from your prospect. Big companies on the web have realized this that they have implemented free email address service on their web site. This free email awareness has even reached Yahoo, AltaVista, Lycos, and InfoSeek. They knew that being a search engine is not enough that they've even turned into a hotmail web site. We'll recruit your people under you.

Get Your Free Web-Based Email

Search engines knew that they need to reach their users via email and incorporating successful email marketing that works. I'm here to reveal their secrets.

How can we go about writing successful email marketing that really works.

1. Think Before You Write.

This is obviously the very basic foundation that most of us internet marketers have neglected. For us, words are easy to come by and we haven't done our targeting yet. Target it to your customers and compose an email that will always refer back to your web site and services you sell.

2. Target Narrowly and Carefully.

Search engine categories have helped me a lot in writing a brief but carefully targeted articles. There are even free services that lets you create your own email group such as, and

Just be careful not to spam or you'll end up getting flames in your email box.

3. Keep It Short.

No we're not stupid in doing this. Studies have shown that sending a very long email to prospects will let them send it to their waste baskets. Be brief and highlight your product's effectiveness in two to three sentences and provide the URL. Try to discuss one topic per email you send.

more detail..

Tuesday, April 25, 2006

5 Phases to Email Marketing

by: Chris Stirling

When using email marketing to sell a product or service you can’t just start selling to your readers in the first email. The reason is the odds of the reader knowing who you are or what you are all about are pretty low, even if they subscribed to your newsletter from a form on your website. People do not purchase from those they do not know. So the key to a successful email marketing campaign is “warming up” your readers to the sell.

The "warming up" process can be broken down into five distinct phases. It's a good idea to keep these in mind as you work to warm up your lists.

Phase 1 -- "Cold Readers"

These are folks who have just filled out the form on your website, or whose details you have received via co-registration.

You know nothing about them, and they know nothing about you, so at this phase, your primary job is to introduce yourself, and begin to establish yourself as a source of credible and useful *free* information.

I emphasized the word *free* in that, because "cold" leads are very unlikely to buy anything from you, no matter what you do.

PHASE 2 -- "Curious Readers"

At this phase, people may have opened one or two of your emails and have at least decided to stay on your list long enough to find out what you're about, and what they can gain by reading your emails.

Another way of thinking of this group is that they are the ones who are actually opening and reading your emails, whether they open the first or the tenth that you send them.

Your job with this group remains essentially the same as was true at Phase 1 ... you are still in the process of "warming them up" to the idea that you are credible and trustworthy.

Again, not a time to be trying to sell them things, because few of them will buy, anyway.

PHASE 3 -- "Interested Readers"

These are the folks who have opened and read several of your emails, and now continue to read them. Perhaps they have "moved" themselves from your "cold" list by opting-in to one or your newsletters or free mini-courses.

By doing so, they have "told" you that they are interested in what you have to say, willing to read more of your emails, and may, in due time, buy something on the basis of your suggestion.

One way to know who your "interested" prospects are is to offer a free ebook or mini-course, and make them "register" for it by opting in to a second autoresponder.

more detail..

Thursday, April 20, 2006

Why Email Marketing?

by William Allen

Why should I use email marketing? Simple. You can achieve outstanding results with email marketing while only investing a small amount of time and even a smaller amount of money. It is one of the most powerful marketing tools available to businesses of all types and sizes.

5 Reasons to use email marketing:

1.It's cheap: Whose marketing budgets aren't tight these days? Email marketing is an affordable way to stretch that tight budget. Direct mail, for example, has high production costs - materials, postage etc. With email marketing the production cost is zero. It costs as little as fractions of a penny per email. That's 20 times more cost effective than direct mail marketing.

2.It's very effective: You don't have to passively wait for your existing customers and prospects to return to your Web site or storefront. Now you can pro-actively communicate with them by simply pushing the send button. It is a very effective way to increase sales, drive site or store traffic and develop loyalty.

3.It's almost instantaneous: Email marketing generates an immediate response. There is a clear call to action: "Click here..." or "to learn more about..." You don't have to wait months or even weeks for the results of any given campaign. Initial response from a campaign generally occurs withing 48 hours of the time the emails are sent.

4.It's very specific: Like direct mail (only easier) you can segment your lists using a variety of criteria or interest groups so that the individuals most likely to respond are the ones that receive the promotion.

5.It's almost too easy: For both small and medium businesses you can find Web-based email marketing products. Included in these products are professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. It handles all of the tech stuff so you are free to focus all of your time on the creative content of the message.

Bottom line - Email marketing is cheap, effective, quick, specific, and easy. It increases sales, drives traffic and builds loyalty with small amounts of time and even smaller amounts of money invested.

Now is the time to put email marketing to work for your business.

source :

Friday, April 14, 2006

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

by: Fabian Lim

Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.

So, you need to carefully develop your e-mail marketing campaign with great care.

Here are 10 steps you can use to develop a successful e-mail marketing campaign:

Step #1 - Define the purpose of your e-mail campaign

Whilst this step may seem pretty obvious, you will be surprised at how many e-mail marketing campaigns are carried out without a clear purpose or goal.
This is especially prevalent with online newsletters or e-zines - many don't provide the reader any valuable or useful information.
So, start your e-mail campaign right - by first defining a clear purpose or goal.

Step #2 - Develop a clear call to action

A call to action is a specific set of instruction(s) contained within the e-mail with the sole purpose of leading the reader to take a specific action.
Here's an example of a call to action: "Click here to download your f~ree Special Report"
With the introduction of the CAN-SPAM act and advancement in SPAM filter technology, it is difficult enough these days to get your e-mail pass SPAM filters, yet alone opened and finally read.
It would be a sheer waste of time for both your reader and yourself if you didn't create a clear call to action in your e-mail.

Step #3 - Personalize your e-mail message

Use your full name in the From: field rather than your company's name.
And use your recipient's name in the subject line.
This will increase the "open rate" of your e-mail (The "open rate" is the percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize.
Personalization will also reduce the probability of the e-mail being mistaken as SPAM.

Step #4 - Develop an interesting subject line

It's true.
First impressions DO count in e-mail marketing!
If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.

More detail..

Monday, April 10, 2006

Learn Successful E-Mail Marketing Tips!

by: Stephen Woessner

E-mail marketing campaigns can be integral parts of any organization’s marketing strategy. That’s because e-mail marketing can be a powerful tool for differentiating a brand, driving targeted traffic to a Web site, and increasing sales. In addition, one of the greatest benefits of an e-mail marketing campaign is that online reporting tools make measuring results easy and data is available nearly instantaneously after launching a campaign.

The keys to success are the relevancy of the content provided to the target audience as well as the quality and segmentation of the sender’s e-mail list. Organizations that pay attention to these critical points will increase the probability of accomplishing their goals.

This article contains practical tips that you can use to develop and implement an e-mail marketing strategy.

Developing your e-mail marketing strategy

Who is your audience? What is your message? How often will you launch a campaign? Develop a clear strategy that answers these questions while remaining consistent with your overall marketing strategy. Consider the following four components when developing your e-mail marketing strategy:

Set realistic goals.

What specific, tangible benefits do you want your e-mail marketing campaign to help your organization achieve? Some examples might include:

Increase sales leads from A to B.

Increase product or service sales from A to B.

Enhance customer relationships by increasing the number of times that your organization connects with customers from A to B.

Differentiate your brand by providing customers with expert advice they can apply to their business.

Drive traffic to a specific content section within your Web site.

Analyze and segment your e-mail list. Get to know your customers and determine what topics grab their attention. Then segment your e-mail list into smaller lists based on the identified commonalities. Remember to update e-mail addresses that have changed.

Develop relevant content based on your segmentation.

A segmented e-mail list gives you the freedom to develop customized content, increasing the odds that your audience will respond. Provide your audience with content that is interesting to them. Highlight product and service features that are highly relevant to your audience and unique from your competitors. These types of features are called drivers.

Providing relevant content also reduces the risk that your audience would consider your e-mail marketing campaigns to be distractions, or even worse, spam.

Measure your results.

Most leading e-mail marketing distribution tools provide real-time data as part of their package. The AVS Group uses Constant Contact for our campaigns. For a broader view of your Web site’s performance, Webtrends is a leading Web analytics tool that generates detailed traffic statistics.

Differentiating your brand

Can e-mail marketing be useful in differentiating a brand? Absolutely, and here’s how.

more detail..

Tuesday, April 04, 2006

Using Email Creatively to Market Your Company

by Ross Johnson

The average employee corresponds to other companies via e-mail over ten times a day

Ten times a day is a rather frequently, especially when you look at it over the span of the whole company. Even a small company with 5 people, you are sending out fifty e-mails a day.

Now consider turning your email into a subtle marketing campaign. That is fifty potential advertisements a day, possibly more. Even if you are responding back and forth with the same people, each time they see the advertisement they are more likely to be interested. Think about how many times you see the same commercial on TV before you buy a product/service/etc.

So now the question is what can you do to turn your email into a marketing campaign.

The best way to go about it is to be as subtle as possible. People are very sensitive to spam now days, and if you make an e-mail full of images and HTML they are likely to be turned off quickly.

My best recommendation is to use your signature, insert links to pages of your site where you have affiliate links, services, products, etc for sale. That way every time they read your e-mail they are likely to see them.

However - this is not a new idea, and you may already be doing this. There is a twist, and that is how you are labeling your links and additional text that you can put with it.

Instead of just putting "Joes Plumbing" and linking it to your website, think of some aspect of your website that would interest people into going. Change the link to "Why pay a plumber to do a five minute job?" and link to your page where you have some basic how-to's.

Further, you can add additional text to help increase the interest of every person who reads your e-mail. Every week put a different quote in the signature below your link, taken from an interesting part of your website.

For example -

Why pay a plumber to do a five minute job? <--- Link to the site

"Most drain clogs are simply the result of food backup in the drain, with the right house hold tools you can dislodge the backup..."

I try and avoid images in my signature, simply because a lot of email clients don't show them by default to avoid possible virii and scripts. The result is your e-mail looks bad, and the information you want to convey through the image is lost.

I recommened this method to an Ann Arbor company I did Web Design for, and they saw on average 5 more unique visitors a day. That is 245 new visitors a week.

source :

Saturday, April 01, 2006

E-mail Marketing

by Jeff Phelps

Even some of the most crafty marketers you know the ones just about everyone hates the spammer, will admit Spam is almost dead. It has been greatly taken over by the use of e-mail marketing. It is said that Spam is on the decline, contrary to popular belief. The rate that it is falling is approximately 13% per year. Why? Because the marketer now sees that e-mail is the marketing choice for the pros. By the year 2010 they say that Spam will in fact be a thing of the past. It is also interesting to note that the market spending in this fashion will grow from $885 million, to $1.1 billion dollars in as little time as well.

It is said that the bulk of the e-mailing for businesses in the year 2010 will be of the transactional, acquisitioned, and retention methods. With the remainder of e-mail leveling out between customers gain and personal e-mails heading up the rest. It is clear to see why the Spam is diminishing at such a rapid rate; the e-mail filtering is getting stronger almost monthly. The amount of Spam that the everyday normal user will see Spam cut in half from 2005 to 2010. This will set the pace for the e-mail marketing to take over. With new technology in place, it is easy for someone to rec
ognize the difference between Spam and an actual e-mail from a company that is doing a follow up for business purposes.

It is clear by consumer reports that individuals will stay clear from e-mail servers that do not offer top of the line Spam filters. This is not to say that there are not still a plethora of servers available to the open market. The reason for the big concern right now is the cost of incorrectly blocked e-mails. This rate is at approximately $107 million dollars right now; it is expected to fall to approximately $88 million by 2010. In turn this will make for a much easier time to reach out to the consumer, by way of e-mail marketing once the Spam is truly eradicated. It is the idea that there will be a very organized arena for e-mail marketing that has business owners in hoots and hollers. They truly know the potential for this wonderful and inexpensive medium.

The improvement of the practices in list management will be stronger, and the ISP will have a stranglehold on the Spam. With all this technology, and the will to make the marketplace a safer business realm, it is clear that e-mail marketing can easily be allowed into the fold as one of the most productive marketing and business tools for the future. For now we still have to deal with all this junk called Spam. *****

To find the best home based business ideas and opportunities so you can work at home visit:

source :