by: Ashley Keane
As home based business owners, when we do marketing by email we ask ourselves, “Why are many of my subscribers not reading my emails? Why are they not buying my products?”
There are many reasons why your subscribers don’t WANT to buy YOUR products. The 3 most common reasons are:
1) Every email they get from you is about products that helped you.
2) They feel you don’t really want to solve their problems because you don’t know anything about them- but their email address.
3) Your emails have a “one size fits all” message. Your emails make them feel like one in a crowd, not like a special subscriber.
It’s not too late to change those common mistakes! Commit to really care for your subscribers. You'll see them forwarding your emails and you'll get more free targeted traffic!
Even more, they’ll look forward to hearing from you. Hence, make them feel special using these 3 tips in your email marketing campaign.
----- Tip 1) Don’t send the same message to all your subscribers. Have your subscriber list divided into at least 3 sublists like by country, US state, date subscribed, and interests.
- Sublist 1: Country, US state of where they live
Have a great product you know will help your subscribers save time? Don’t tell all your subscribers about it at the same time. Think of ways to make your various subscribers feel special.
For instance, let’s say most of your customers live in Ohio. Make them feel special with an email that says something like:
I’m writing to you because you live in Ohio and your state is one of my top 3 states served. In other words, more subscribers have bought my product “5 tips ebook” than in most states in the country!
As my way of saying thank you, I’m offering you, (and only my Ohio subscribers) this related product at 40% off the purchase price! I’m only offering this special for 4 days. After 4 days, all my subscribers and website visitors will need to buy it at regular purchase price. I’m glad to serve you.